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Entorno e información de mercados
by Pilar Caballero Sánchez de Puerta · Ediciones Paraninfo, S.A · tapa blanda · 138 pages
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Pages: 138 pagesAuthor: Pilar Caballero Sánchez de PuertaPublisher: Ediciones Paraninfo, S.AFormat: tapa blandaLanguage: es-ESRelease date: 2/2/2016ISBN: ISBN 9788428397513
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Synopsis of Entorno e información de mercados
Este libro, titulado 'Entorno e Información de Mercados', es una guía esencial para comprender el funcionamiento y la dinámica de los mercados. Escrito por Pilar Caballero Sánchez de Puerta y publicado por Ediciones Paraninfo, S.A., el libro ofrece un análisis exhaustivo de las estrategias de mercado, la investigación de mercados y la gestión de la información comercial. Con un enfoque práctico y accesible, esta obra es ideal para estudiantes y profesionales del marketing que deseen profundizar en el conocimiento del entorno empresarial y las variables macroeconómicas que influyen en las decisiones comerciales.
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