by Pilar Caballero Sánchez de Puerta · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428397513
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Entorno e información de mercados» is the marketing manual by Pilar Caballero Sánchez de Puerta (Ediciones Paraninfo, paperback, 138 pages, in Spanish).
It explains how to obtain and organize reliable market information according to the company's objectives, operations and costs. It analyzes macro and micro-environment variables in commercial activity, defines sources and systems for the SIM and proposes procedures to configure a market information system. It includes self-assessments.
Collection «Comercio y Marketing»; first edition 2016. Corresponds to UF 1779, integrated into MF 1007_3, transversal to certificates COMM0110 and COMM0112.
Useful for marketing students and commercial management professionals who need to handle the market information system.
