by Fernando Valdés · Profit Editorial · libro de bolsillo · ISBN 9788410235496
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In 'La Bella y la Venta', Fernando Valdés explores the professional management of commercial relationships through the story of Sofía, a recent graduate starting her career at a multinational company. The book combines classic sales teachings with modern digital strategies, covering topics such as leadership, sales psychology, commercial stereotypes, and the skills needed to succeed in the business world. This work is a practical and engaging guide that, through anecdotes and everyday situations, helps the reader delve into commercial management, the art of negotiation, and the development of management skills, making it an essential read for those looking to improve their performance in sales and marketing.
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