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La fábrica de la experiencia
by Santiago Muñoz Chápuli, María José Peraza, David Rodríguez, VV.AA. · Grupo Editorial Círculo Rojo SL · tapa blanda · 386 pages
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Pages: 386 pagesAuthor: Santiago Muñoz Chápuli, María José Peraza, David Rodríguez, VV.AA.Publisher: Grupo Editorial Círculo Rojo SLFormat: tapa blandaLanguage: es-ESRelease date: 12/9/2019ISBN: ISBN 9788413381688
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Synopsis of La fábrica de la experiencia
Este libro, titulado 'La Fábrica de la Experiencia', es un manual de combate que ofrece 100 reflexiones para diseñar o mejorar la experiencia del cliente. Publicado en 2019 por Grupo Editorial Círculo Rojo SL, cuenta con la autoría de Santiago Muñoz-Chápuli, María José Peraza, David Rodríguez y VV.AA. El libro aborda la gestión de personas, la medición de la calidad y la planificación de la producción en el contexto de la creación de servicios y experiencias memorables para el cliente, especialmente en entornos de contact centers.
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