by José de la Peña Aznar, Mosiri Cabezas · Gestión 2000 · tapa blanda · ISBN 9788498754063
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«La gran oportunidad» is the essay by José de la Peña Aznar and Mosiri Cabezas on digital transformation, published by Gestión 2000 in paperback (248 pages, in Spanish).
The book explains, with a didactic approach, how companies can face digital change by integrating Big Data, social networks and the Cloud into their processes. Its authors compare the digitalization of the economy to a second half of the match, where no one is definitively small and those who adopt technology will have an advantage. They also review the situation in Spain, a country of SMEs, whose digital drive can benefit the entire economy.
Recommended for managers, executives and company teams starting their digital transformation, as well as for entrepreneurs seeking a shared vision of this process.
