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La guida McGraw-Hill al marketing
by Jeffrey L. Seglin · McGraw-Hill Education · tapa blanda · 260 pages
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Pages: 260 pagesAuthor: Jeffrey L. SeglinPublisher: McGraw-Hill EducationFormat: tapa blandaLanguage: itRelease date: 1/1/1993ISBN: ISBN 9788838635069
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Curso McGraw-Hill de Marketing
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Synopsis of La guida McGraw-Hill al marketing
Esta obra de Jeffrey L. Seglin constituye una guía fundamental para comprender los principios esenciales del marketing moderno. El libro aborda de manera clara y estructurada temas clave como la formulación de estrategias, la investigación de mercados, los sistemas de información y los criterios de segmentación para la definición de públicos objetivos. Además, el texto profundiza en las políticas de producto, precio, distribución y comunicación, proporcionando una visión integral de la gestión empresarial. Es una herramienta ideal tanto para profesionales como para estudiantes que buscan dominar las herramientas del marketing en un lenguaje accesible y profesional.
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About the author
Jeffrey L. Seglin
Jeffrey L. Seglin is an American columnist, author, and teacher. He is currently a senior lecturer, emeritus, at the John F. Kennedy School of Government at Harvard University. From 2011 until 2023, he was a senior lecturer and director of the communications program at the John F. Kennedy School of Government at Harvard University. He consults widely on writing, communications, and ethics. His weekly column on ethics, "The Right Thing," is syndicated in newspapers in the United States and Canada. Seglin lives in Boston with his wife, a psychotherapist. He has two adult children,four grandchildren, and one great grandchild.
Born in 195623 titles published
View full profileBest-selling books in Negocios y Economía
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