by Josep-Francesc Valls · Tapa blanda · ISBN 9788434412507
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«La jungla comunicativa» is the essay by Josep-Francesc Valls on business and the media in Spain, published by Ariel in paperback (191 pages).
The book analyzes the relationship between the business world and the media in Spain: how companies appear in daily news, manage their public image and interact with journalists and outlets. It also examines the Spanish media landscape and the role of communication in the corporate strategy of the era.
First edition published in Barcelona in 1986, in the Ariel Comunicación collection. Includes a prologue by Xavier Adroer and a bibliography (pages 188-189).
A reference work for professionals and students of communication, journalism and business management interested in how the media operate in Spain.
