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Reinventar el negocio
by Josep Francesc Valls · Profit Editorial · tapa blanda · 216 pages
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Pages: 216 pagesAuthor: Josep Francesc VallsPublisher: Profit EditorialFormat: tapa blandaLanguage: es-ESRelease date: 1/1/2011ISBN: ISBN 9788492956265
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Synopsis of Reinventar el negocio
Este libro de Josep Francesc Valls explora el fenómeno del 'low cost' como una tendencia empresarial clave del siglo XXI, analizando su impacto en la mentalidad del consumidor. A través de casos reales de empresas como Ikea, INGDirect, Mercadona y Privalia, el autor examina si esta tendencia continuará o si los consumidores demandarán precios aún más bajos. El libro ofrece estrategias para que las empresas reinventen sus modelos de negocio y se adapten a las nuevas demandas del mercado.
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