by Eliyahu M. Goldratt, Jeff Cox · Ediciones Castillo S.A. de C.V. - Mexico · tapa blanda · ISBN 9788479780951
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«La Meta» is the business management novel by Eliyahu M. Goldratt and Jeff Cox, published by Ediciones Castillo in paperback (408 pages, in Spanish).
Alex Rogo, manager of a factory on the brink of closure, has ninety days to improve his results and also save his marriage. Reuniting with an old colleague, Jonah, leads him to question conventional production methods and discover the principles of the Theory of Constraints, which have influenced the management of organizations worldwide.
Spanish edition, second corrected edition, with the subtitle «Un proceso de mejora continua». The volume includes case study interviews conducted by David Whitford on the practical application of Goldratt's ideas.
Aimed at executives, managers, and professionals interested in business management, as well as readers seeking to learn production concepts through an agile narrative.
Eliyahu Moshe Goldratt was an Israeli business management guru. He was the originator of the Optimized Production Technique, the Theory of Constraints (TOC), the Thinking Processes, Drum-Buffer-Rope, Critical Chain Project Management (CCPM) and other TOC derived tools.
