by Émile Coué · Marabout · tapa blanda · ISBN 9782501053679
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«La méthode Coué» is the essay by Émile Coué on conscious autosuggestion, published by Marabout in paperback (151 pages, in French).
Émile Coué starts from the phrase «every day, in every way, I am getting better and better» to explain conscious autosuggestion, which he distinguishes from willpower. Émile Coué argues that repeating positive affirmations can condition thought and influence health and happiness, as shown by conditioning therapy and the placebo effect.
Émile Coué (1857-1926) was a French pharmacist and psychotherapist; the Marabout edition dates from 2007.
La méthode Coué is a reference for those starting out in self-help and personal development through autosuggestion.
Émile Coué de la Châtaigneraie was a French psychologist, pharmacist, and hypnotist who introduced a popular method of psychotherapy and self-improvement based on optimistic autosuggestion.It was in no small measure [Coué's] wholehearted devotion to a self-imposed task that enabled him, in less than a quarter of a century, to rise from obscurity to the position of the world’s most famous psychological exponent. Indeed, one might truly say that Coué sidetracked inefficient hypnotism [mistakenly based upon supposed operator dominance over a subject], and paved the way for the efficient, and truly scientific.
