by Vidal Alba de Diego · tapa blanda · ISBN 9788432026461
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«La publicidad (Sociedad, mito y lenguaje)» is the essay by Vidal Alba de Diego, published by Planeta in 1976 in paperback (151 pages, in Spanish).
The book analyzes the central place advertising occupies in modern life and addresses its social, mythical, and discursive dimensions, paying attention to persuasive language and the values it conveys.
This work belongs to the RTVE Biblioteca Cultural collection, number 70; the edition was published in Barcelona by Planeta and Editora Nacional.
For readers interested in the history of advertising, communication, and the sociological analysis of media.
