by Marçal Moliné · Salvat Editores · tapa dura · ISBN 9788434574243
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«La publicidad» is Marçal Moliné's essay on advertising, published by Salvat Editores in hardcover (141 pages, in Spanish).
A popular work examining the advertising phenomenon: the techniques and creative processes, the media used, and the social effects of advertising. Includes abundant color photographic material to illustrate campaigns and visual examples.
Number 69 of the Biblioteca Salvat de Grandes Temas collection. 1975 edition published in Barcelona. Includes bibliography.
A popular work for students and professionals interested in advertising, marketing and communication.
