
by Jacques Horovitz · InterEditions · tapa blanda · ISBN 9782729601966

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«La Qualité de Service» is the business management essay by Jacques Horovitz, published by InterEditions in paperback (178 pages, in French).
The author approaches customer service quality as a competitive advantage and outlines a path to achieving flawless service, the so-called «zero defects», based on real experiences told with humor. The cover subtitle, «A la conquête du client», sums up the goal: winning and retaining the customer.
The cover adds the subtitle «À la conquête du client» and the volume includes a preface by Gilbert Trigano and a bibliography.
For managers, customer service professionals and business management students interested in service quality.
