by Jacques Horovitz · FisicalBook · tapa blanda · ISBN 9788448101145
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«La calidad del servicio» is the business management book by Jacques Horovitz, published in 1993 in paperback (103 pages, in Spanish).
The author analyzes how service quality can become a competitive advantage and proposes strategies to understand customer expectations and organize the company around excellent service. With a practical approach, it addresses customer acquisition and loyalty as a driver of results in a competitive environment.
The cover indicates number 7 of the Libros de Empresa collection by Cinco Días and includes a foreword by Gilbert Trigano.
Recommended for professionals, managers, business students, and readers interested in customer service and business strategy.
