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Alianzas estratégicas. El caso de General Motors e IBM
by Joseph L. Badaracco · McGraill Hill · tapa blanda · 145 pages
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Pages: 145 pagesAuthor: Joseph L. BadaraccoPublisher: McGraill HillFormat: tapa blandaLanguage: es-ESRelease date: 1/1/1993ISBN: ISBN 9788448101107
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Synopsis of Alianzas estratégicas. El caso de General Motors e IBM
Este libro explora las alianzas estratégicas entre empresas, centrándose en el caso específico de General Motors e IBM. Analiza las formas de organización y cooperación en la economía, así como las estrategias empresariales utilizadas en estas alianzas. El libro forma parte de la colección 'Cinco Días / Libros de Empresa' y ofrece una visión detallada de las dinámicas y los desafíos de las alianzas estratégicas en el mundo empresarial.
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