by Robert Hiebeler, Thomas B. Kelly, Charles Ketteman · Gestión 2000 · tapa blanda · ISBN 9788480883689
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«Las mejores prácticas» is the business essay by Robert Hiebeler, Thomas B. Kelly and Charles Ketteman (Gestión 2000, paperback, 238 pages, in Spanish).
The book shows the practices of more than forty companies that have made the customer the core of their business and involve them in every phase, from creation to distribution. Its aim is to offer excellent service, drive growth, cut costs and raise profits.
The full subtitle is «soluciones para dar un servicio excepcional, crecer, reducir costes y multiplicar los beneficios». The cover shows the Arthur Andersen logo.
A book for managers and executives of companies in any sector interested in customer orientation and improving results.
