by John Fenton · Deusto. · tapa blanda · ISBN 9788423408832
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«Las ventas frente a la competencia» is the sales manual by John Fenton, published by Deusto in paperback (316 pages, in Spanish).
«Las ventas frente a la competencia» starts from the premise that selling is an essential activity and holds that an optimistic, active, professional and enthusiastic attitude on the part of the salesperson can benefit the economy and employment. With a practical approach, it sets out the basics for performing that role well and standing out from the competition.
The first edition was published on January 1, 1990. The work falls within the field of economics and business management.
Sales professionals, salespeople and managers have a guide aimed at improving their results against the competition.
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