by Florence Amalou · Stock · tapa blanda · ISBN 9782234054158
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«Le livre noir de la pub» is the critical essay on advertising by Florence Amalou, published by Stock in paperback (331 pages, in French).
Florence Amalou shows how advertising, presented as a guarantee of choice, records habits without permission and infiltrates politics, public services and schools. The book denounces the pressure and censorship that impose an unchosen worldview and reminds us that each person receives more than a thousand advertising messages a week.
The book carries the subtitle «Quand la communication va trop loin» and was originally published in 2001.
For readers interested in media, sociology and social criticism, as well as communication students.
