by François Scheid, Renaud Vaillant, Grégoire de Montaigu · Eyrolles · tapa blanda · ISBN 9782212553437
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«Le marketing digital» is the digital marketing handbook by François Scheid, Renaud Vaillant and Grégoire de Montaigu, published by Eyrolles in paperback.
The book analyzes the expansion of digital marketing to channels such as websites, social media, mobile and tablet, and offers guidelines for defining, implementing and evaluating a strategy adapted to the company, with concrete cases.
French-language edition of 281 pages, published on April 13, 2012; part of the Marketing collection.
Aimed at marketing students and professionals who want to broaden their knowledge of digital marketing.
