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Le marketing du livre: études & stratégies
4.1
Negocios y EconomíaISBN | 9782765409298
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Product details
Pages: 153 pages
Author: Suna Desaive, Noëlle Poggioli
Publisher: Editions du Cercle de La Librairie
ISBN: 9782765409298
Format: tapa blanda
Language: fr
Release date: 8/3/2006
ISBN: 9782765409298
Synopsis of Le marketing du livre: études & stratégies
Este libro ofrece una aproximación práctica y detallada al marketing editorial, analizando las estrategias necesarias para la gestión y promoción en el sector del libro. Escrito por Suna Desaive y Noëlle Poggioli, es una obra de referencia para profesionales y estudiantes interesados en la economía y la gestión de la industria editorial. La obra proporciona herramientas fundamentales para comprender los estudios de mercado y las tácticas de venta aplicadas al ámbito del libro, convirtiéndose en un manual esencial para quienes buscan profundizar en el funcionamiento comercial de este sector cultural.
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