by Suna Desaive, Noëlle Poggioli · Editions du Cercle de La Librairie · tapa blanda · ISBN 9782765409298
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«Le marketing du livre: études & stratégies» is the publishing marketing manual by Suna Desaive and Noëlle Poggioli, in paperback, 153 pages, in French.
Explains how to apply marketing to the publishing sector: studying the book market, defining promotion and management strategies, and designing sales tactics adapted to the particularities of the publishing product. A practical work with tools to understand the commercial functioning of the book industry.
Published on March 8, 2006 by Éditions du Cercle de la Librairie, within the Pratiques éditoriales collection. Category: Business and Economics.
Will interest publishing professionals and students of economics and cultural management who want to understand the book market.
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