Le marketing pour les nuls

Synopsis of Le marketing pour les nuls

«Le marketing pour les nuls» is Alexander Hiam's practical marketing guide, published by Sybex in paperback and in French.

It explains the fundamentals of marketing: attract customers, get them to buy, and make them come back. It presents the four Ps of marketing (product, price, place, promotion) and how to design an effective plan. It also covers internet strategies, trade shows, printed ads, labeling, point-of-sale advertising, and the most common mistakes.

French edition of Marketing for Dummies, originally published in 1997, in the Pour les nuls collection; the cover shows the Sybex and IDG Books imprints.

For readers new to marketing looking for a practical foundation for developing plans and commercial actions.