by Alexander Hiam, Charles D. Schewe · John Wiley & Sons Inc · tapa dura · ISBN 9780471547280
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«The Portable MBA in Marketing» is the marketing guide by Alexander Hiam and Charles D. Schewe (Wiley, hardcover, 480 pages, in English).
Self-study guide covering MBA-level marketing topics: concepts, tools, research, and strategies. Combines essential master's content with professional advice, emphasizing customer orientation, outperforming competitors, and anticipating trends. Includes numerous real-world examples and case studies.
Part of the «The Portable MBA» series, this is the first edition, published in April 1992.
Designed for marketing executives and professionals who want to master the discipline without pursuing a full-time MBA.
born:1957-08-01|; Hiam, Alexander, 1957-; Hiam, Alexander Watson, 1957-
