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The Portable MBA in Marketing
by Alexander Hiam, Charles D. Schewe · John Wiley & Sons Inc · tapa dura · 480 pages
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Pages: 480 pagesAuthor: Alexander Hiam, Charles D. SchewePublisher: John Wiley & Sons IncFormat: tapa duraLanguage: enRelease date: 16/4/1992ISBN: ISBN 9780471547280
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Synopsis of The Portable MBA in Marketing
Este libro es una guía de autoestudio que cubre todos los temas de marketing que se incluirían en un programa de MBA. Está especialmente diseñado para ejecutivos de marketing ocupados que no tienen tiempo para dedicar a un curso de tiempo completo. Explora conceptos, herramientas, investigación y estrategias de marketing. El libro presenta los hechos de un programa de MBA y los consejos de profesionales con autoridad. Se centra en métodos e ideas que permiten a los lectores gestionar mejor al estar más orientados al cliente, explora formas de superar a los competidores y anticipa las tendencias futuras. Ampliamente ilustrado con ejemplos de la vida real más historiales de casos actuales.
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About the author
Alexander Hiam
born:1957-08-01|; Hiam, Alexander, 1957-; Hiam, Alexander Watson, 1957-
Born in 195778 titles published
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