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Lead with a Story
by Paul Smith · AMACOM · tapa dura · 290 pages
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Pages: 290 pagesAuthor: Paul SmithPublisher: AMACOMFormat: tapa duraLanguage: enRelease date: 10/8/2012ISBN: ISBN 9780814420300
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Synopsis of Lead with a Story
En 'Lead with a Story', Paul Smith nos guía en el arte de la narrativa empresarial, revelando cómo las historias pueden ser una herramienta poderosa para cautivar, convencer e inspirar. Este libro ofrece tanto historias listas para usar como orientación para crear las tuyas propias, abordando desafíos empresariales y mostrando cómo la narrativa puede definir la cultura, fomentar la creatividad, impulsar la colaboración y liderar el cambio. Con ejemplos de empresas líderes, Smith destaca la importancia de la narración para comunicar visiones, vender ideas y lograr el éxito en el mundo de los negocios.
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