by Paul Smith · AMACOM · tapa dura · ISBN 9780814420300
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«Lead with a Story» is Paul Smith's business narrative guide, published by AMACOM in hardcover (290 pages, in English).
Paul Smith advocates business storytelling: stories capture attention where data fails. He gathers ready-to-use tales and guidelines for creating your own, aimed at communicating a vision, selling ideas, defining corporate culture, boosting collaboration, or leading change, with examples from Nike or Kellogg's.
The full subtitle is 'A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire'; published on August 10, 2012.
Intended for executives, entrepreneurs, and professionals who want to strengthen their communication, leadership, and public speaking in the corporate environment.
