by Susana Jurado Apruzzese, Francisco Javier Llamas Fernández, Andy Baraja · ANAYA MULTIMEDIA · tapa blanda · ISBN 9788441543331
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In a rapidly changing business environment, the Lean Startup methodology offers an innovative approach to creating new business models. This book is a practical guide for entrepreneurs, intrapreneurs, and trainers, seeking to manage uncertainty and validate their ideas by minimizing risks and resources. It covers the basics of the methodology, as well as the key elements for its practical application, helping to launch viable business ideas and fostering corporate innovation.
