by Christian Jacquiau · Tapa blanda · ISBN 9782842059590
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«Les coulisses du commerce équitable» is the essay by Christian Jacquiau, published by Mille et une nuits in hardcover (476 pages, in French).
Christian Jacquiau investigates the fair trade that emerged in the late 1990s: consumers pay more to guarantee a decent income for small producers in the South. The author examines whether companies keep that promise and denounces how marketing and big retail turned it into a business of good consciences.
Published in 2006 in the Document collection by Mille et une nuits, with the subtitle «Mensonges et vérités sur un petit business qui monte». Includes bibliographic references.
For readers interested in economics, responsible consumption and the critical debate on globalization.
