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Sustainable Luxury and Social Entrepreneurship
by Miguel Ángel Gardetti, María Eugenia Girón · Routledge · tapa blanda · 168 pages
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Pages: 168 pagesAuthor: Miguel Ángel Gardetti, María Eugenia GirónPublisher: RoutledgeFormat: tapa blandaLanguage: enRelease date: 15/5/2014ISBN: ISBN 9781783530632
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Synopsis of Sustainable Luxury and Social Entrepreneurship
Este libro explora la relación entre los valores personales y la sostenibilidad, el espíritu empresarial y la innovación en el desarrollo y la comercialización de productos de lujo. A través de historias de pioneros, se muestra cómo han desarrollado cadenas de suministro inclusivas con comunidades pobres y vulnerables, demostrando que el lujo no tiene por qué ser una fuerza destructiva, sino una oportunidad para cambiar las reglas del juego.
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