by Laman Azimova · Edizioni Sapienza · tapa blanda · ISBN 9786208951221
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«L'impatto dei social media sul settore della moda» is the essay by Laman Azimova, published by Edizioni Sapienza in paperback (84 pages, in Italian).
The work analyzes how social media have transformed communication and public relations in the fashion sector. Through the case of the department store GRANDEZZA, it sets out the evolution of social media marketing: from publishing visual content to managing online reputation, analyzing the blogosphere and creating brand communities.
It bears the subtitle «Con riferimento al grande magazzino GRANDEZZA» and was published in June 2025.
It is of interest to marketing, communication and public relations professionals and to students of fashion and commercial digitalization.
