by Pedro Reinares · ESIC Editorial · tapa blanda · ISBN 9788417024369
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This book addresses the fundamental principles of relationship marketing from an innovative perspective, analyzing the common mistakes that companies make when interacting with their customers. Pedro Reinares offers an informative and practical guide, based on his experience as a consultant and researcher, to optimize relationship marketing strategies. Through concrete examples, the author exposes the deficiencies of business management and provides a friendly approach to understanding complex processes, allowing readers interested in relationship marketing to improve their skills and knowledge.
