by Theodore Levitt · Deusto · tapa blanda · ISBN 9788423425242
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«Los mejores artículos de Ted Levitt sobre marketing» is the anthology of articles by Theodore Levitt, published by Deusto in paperback (352 pages, in Spanish).
Collection of classic texts by the man considered the father of modern marketing, including «La miopía en el marketing», «La globalización en los mercados» and «El éxito comercial mediante la diferenciación». The articles invite readers to rethink innovation, creativity and product placement, with a vision that transformed business management.
The volume belongs to the Harvard Business Review collection and consists of 352 pages in paperback.
Aimed at executives, managers and business school students who want to understand the essential approaches to marketing in key texts.
