by Gustavo Cisneros · Deusto · tapa blanda · ISBN 9788423437115
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«Los retos son nuestro negocio» is Gustavo Cisneros's business book, published by Deusto in hardcover (280 pages, in Spanish).
Chronicle of the evolution of the Cisneros family business: from its founder's first truck to its transformation into a transnational group with interests in communications, telecommunications, advertising, tourism, and real estate. Gustavo Cisneros recounts his own management, the handover to his daughter Adriana, and the lessons of adaptation and reinvention.
Published in April 2024, the book includes a prologue by Adriana Cisneros. Gustavo Cisneros was chairman and CEO of the Cisneros group for fifty years.
For entrepreneurs, executives, and readers interested in leadership, business strategy, and stories of family companies.
