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Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath · Random House · tapa dura · 336 pages
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Pages: 336 pagesAuthor: Chip Heath, Dan HeathPublisher: Random HouseFormat: tapa duraLanguage: enRelease date: 2/1/2007ISBN: ISBN 9781400064281
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Synopsis of Made to Stick: Why Some Ideas Survive and Others Die
En este libro, Chip y Dan Heath exploran por qué algunas ideas perduran mientras que otras fracasan. A través de ejemplos y estudios de casos, los autores revelan los seis rasgos clave que hacen que una idea sea 'pegajosa' y memorable. Desde leyendas urbanas hasta campañas publicitarias exitosas, 'Made to Stick' ofrece una guía práctica para comunicar tus ideas de manera efectiva y lograr que impacten en tu audiencia. Descubre cómo aplicar principios como la simplicidad, la sorpresa, la credibilidad y la emoción para que tus mensajes sean recordados y generen un cambio real.
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About the author
Chip Heath
Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.
Born in 196322 titles published
View full profileBest-selling books in Negocios y Economía
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