by Federico Méndez Trulls · Federico Méndez Trulls · tapa blanda · ISBN 9788486931223
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«Manual del expositor en ferias internacionales» is the foreign trade manual by Federico Méndez Trulls, self-published in paperback.
The work offers a practical guide to successfully participating in trade shows abroad. It focuses on prior preparation, logistics, booth setup, trade show marketing, and follow-up on contacts, with strategies for companies and professionals seeking to expand their businesses overseas.
Published in 1991, the work is written in Spanish and comprises 509 pages. It falls within the Business and Economics category.
Aimed at professionals, companies, and organizers who manage participation in international trade shows and exhibitions.
