by Weld Coxe · Van Nostrand Reinhold Inc.,U.S. · tapa dura · ISBN 9780442217235
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«Marketing Architectural and Engineering Services» is Weld Coxe's guide to marketing in architecture and engineering, in hardcover (160 pages, in English).
Guide for architecture and engineering professionals focused on marketing their services. It sets out marketing principles and practices applied to these industries, aiming to help these professionals raise their profile, win clients and stand out in a competitive market.
First edition, published by Van Nostrand Reinhold Inc.,U.S. in 1971.
Intended for architects, engineers and those responsible in these sectors who want to strengthen their commercial strategy.
