by Louis W. Stern, Adel I. El-Ansary · Routledge · tapa dura · ISBN 9780135571736
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«Marketing Channels» is the second edition of the marketing channels manual by Louis W. Stern and Adel I. El-Ansary, in hardcover (656 pages, in English).
The book explains how to design, develop and maintain effective relationships among members of distribution and marketing channels. Its aim is to show how companies can achieve lasting competitive advantages, both individually and in collaboration with intermediaries, by analyzing the structure and management of these channels.
Published in 1982, it is part of the The Prentice-Hall series in marketing; includes bibliographic references and indexes.
Tapa dura
