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Marketing de los servicios
3.8
Negocios y EconomíaISBN | 9788473561396
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Product details
Pages: 342 pages
Author: Esteban Grande, Ildefonso Grande Esteban
Publisher: Esic
ISBN: 9788473561396
Format: tapa blanda
Language: es-ES
Release date: 1/10/1996
ISBN: 9788473561396
Synopsis of Marketing de los servicios
Este libro de Esteban Grande, publicado por ESIC, aborda el marketing de servicios. Analiza las causas económicas del crecimiento de los servicios, la implantación del marketing en las empresas que los proporcionan y los elementos clave para una planificación estratégica. Profundiza en el comportamiento de los consumidores de servicios, la planificación y el desarrollo de los mismos, y la fijación de precios.
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About the author
Ildefonso Grande Esteban
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Born in 195416 titles published
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