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Marketing de moda
3.9
Negocios y EconomíaISBN | 9788425223761
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Product details
Pages: 224 pages
Author: Harriet Posner
Publisher: Editorial Gustavo Gili, S.L.
ISBN: 9788425223761
Format: tapa blanda
Language: es-ES
Release date: 18/1/2011
ISBN: 9788425223761
Synopsis of Marketing de moda
Este libro explora el mundo del marketing en la industria de la moda, ofreciendo una visión detallada de las estrategias y técnicas utilizadas para promocionar productos y marcas de moda. Analiza las tendencias actuales del mercado, el comportamiento del consumidor y las últimas innovaciones en publicidad y comunicación de moda. Ideal para estudiantes, profesionales del marketing y cualquier persona interesada en comprender cómo se construye y se mantiene una marca exitosa en el competitivo mundo de la moda.
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