by Dave Kerpen, Theresa Braun, Valerie Pritchard · McGraw Hill · tapa blanda · ISBN 9780071800471
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«Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver» is the business essay by Dave Kerpen, Theresa Braun and Valerie Pritchard.
A follow-up to «Likeable Social Media», the book sets out eleven strategies for small and medium-sized businesses to increase their profits by making every aspect of the business convey transparency, accountability, responsiveness and authenticity, values that customers put before traditional advertising.
Published by McGraw Hill in paperback, the book has 240 pages and is written in English. First edition published on October 30, 2012.
For SME owners, managers and marketing professionals interested in using trust and authenticity as a lever for growth.
