by Robert Berk, Dave Kerpen, Michelle Greenbaum · Tapa blanda · ISBN 9781260453287
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«Likeable Social Media, Third Edition» is the marketing guide by Dave Kerpen, Michelle Greenbaum and Robert Berk, published by McGraw-Hill Education in paperback.
Social media marketing guide: how to attract customers and strengthen a brand on Facebook, Twitter, LinkedIn, Instagram and Pinterest. The third edition adds case studies and updated content on video, mobile, advertising and stories, with guidelines for creating valuable content, managing criticism and growing the audience.
February 2019 edition, revised and expanded; the original work is from 2011. 320 pages, in English. The cover indicates it is a The New York Times best seller.
For marketing professionals, entrepreneurs and business leaders who want to leverage social media in their commercial strategy.
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