by Dave Kerpen · McGraw-Hill · tapa blanda · ISBN 9780071762342
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Likeable Social Media» is Dave Kerpen's digital marketing essay, published by McGraw-Hill in paperback (272 pages, in English).
Dave Kerpen advocates word-of-mouth marketing on social media: a friend's recommendation beats any advertisement, and a brand must be likeable. Listening to customers, offering value and surprise, and engaging in authentic conversations are the keys to getting users to share the message and grow the business.
Dave Kerpen is co-founder and CEO of Likeable Media, a social media marketing firm with offices in New York, Boston, and Chicago.
For marketing professionals, entrepreneurs, and small business owners looking to leverage social media to improve relationships with their customers.
