by Hermann Freter · Pearson Studium · tapa blanda · ISBN 9783827371270
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«Marketing: Die Einführung mit Übungen» is the marketing textbook by Hermann Freter, published by Pearson Studium in paperback (248 pages, in German).
Starting from the basics of marketing, the work presents the essential concepts of the discipline and explains in an orderly manner the various marketing instruments and their role within a company's strategy. The work combines theory and practical application, and includes exercises at the end of each chapter to consolidate knowledge.
Published in 2004, it is the first edition (ISBN 9783827371270) in the wi wirtschaft collection.
Aimed at students and professionals interested in acquiring a solid foundation in marketing.
