by Silvestro Bernardi · De Vecchi · tapa blanda · ISBN 9788841259658
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«Marketing. Nuove strategie e tecniche operative nelle piccole e medie imprese» is Silvestro Bernardi's essay on marketing for SMEs, published by De Vecchi in paperback (208 pages, in Italian).
The work explains operational methods and marketing strategies aimed at small and medium-sized enterprises, with the goal of improving their competitiveness and market positioning. Throughout the book, practical management and sales tactics are addressed to optimize the commercial processes of the business environment.
Work published in 1998 by De Vecchi. It belongs to the collection «La tua carriera».
Aimed at entrepreneurs, managers, and SME professionals seeking applicable marketing and sales tools.
