by Philip Kotler, Paul N. Bloom · Prentice Hall · tapa dura · ISBN 9780135576205
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«Marketing Professional Services» is the marketing essay by Philip Kotler and Paul N. Bloom, published by Prentice Hall in hardcover (296 pages, in English).
Explains how professional services organizations can adapt their offering to fast-changing markets and overcome the internal barriers that separate them from their clients. It covers the marketing process —segmentation, positioning, communication, and pricing— with attention to lawyers, accountants, architects, doctors, and consultants.
Published in 1984; includes bibliographic references and index. Work in the Business and Economics category.
Aimed at service professionals —lawyers, accountants, architects, doctors, consultants— and at marketing and economics students.
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
