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Marketing Professional Services
by Philip Kotler, Paul N. Bloom · Prentice Hall · tapa dura · 296 pages
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Pages: 296 pagesAuthor: Philip Kotler, Paul N. BloomPublisher: Prentice HallFormat: tapa duraLanguage: enRelease date: 1/1/1984ISBN: ISBN 9780135576205
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Synopsis of Marketing Professional Services
Este libro explora las estrategias de marketing en el ámbito de los servicios profesionales, ofreciendo consejos sobre cómo abordar los desafíos únicos de este sector. Cubre temas como la segmentación de mercado, el posicionamiento, la fijación de precios y la promoción de servicios. Además, examina cómo construir relaciones sólidas con los clientes y cómo utilizar el marketing digital para llegar a un público más amplio.
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About the author
Philip Kotler
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
Born in 1931619 titles published
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