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Marketing social
4.0
Negocios y EconomíaISBN | 9788436813470
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Product details
Pages: 360 pages
Author: Bernardo Rabassa Asenjo
Publisher: Pirámide
ISBN: 9788436813470
Format: tapa blanda
Language: es-ES
Release date: 1/3/1999
ISBN: 9788436813470
Synopsis of Marketing social
Este libro explora el marketing social como una metodología de comunicación efectiva, basada en los intereses socioprofesionales de los mercados objetivo. Se presentan 19 campañas directas de marketing social, junto con un análisis teórico desde la perspectiva de la psicología social, gracias a la experiencia del autor como profesor en la Universidad Complutense de Madrid. El libro aborda la planificación estratégica y la acción en el marketing social.
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