by Paulo Gonlçalves Marcos · tapa blanda · ISBN 9789898115461
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«Marketing Vencedor» is the marketing book coordinated by Paulo Gonçalves Marcos, published by Gestão Plus in paperback (304 pages, in Portuguese).
The book approaches marketing with a multidisciplinary and unconventional vision. A team of management and marketing professionals analyzes winning countries, regions and companies, and shows how ingenuity, meticulous work and the study of problems allow one to prevail in adverse contexts, such as economic crises, powerful competitors or indifferent customers.
Published in 2009. The cover subtitle is «Uma visão multidisciplinar do marketing».
For marketing and management professionals and students interested in business success cases.
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