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Second life
Marketing Vencedor
by Paulo Gonlçalves Marcos · · tapa blanda · 304 pages
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Pages: 304 pagesAuthor: Paulo Gonlçalves MarcosPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: ptRelease date: 1/11/2009ISBN: ISBN 9789898115461
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Synopsis of Marketing Vencedor
Um livro de Marketing pouco convencional. Um texto elaborado por um conjunto de profissionais da Gestão e do Marketing, que conta, ilustra e tira ilações a partir de um conjunto improvável de países, regiões e empresas vencedoras. Como que a demonstrar que com engenho, trabalho minucioso e estudo dos problemas é possível vencer em contextos adversos, sejam eles de crise económica, concorrentes poderosos ou clientes indiferentes. Uma obra organizada por Paulo Gonçalves Marcos, com a colaboração de António Carreira Valente, António Marques Mendes, António Pires Eusébio, Bruno Valverde Cota, Fernando Vicente Nascimento, Gonçalo Felix da Costa, João Braz Frade, João Carlos Ralha, Manuel Forjaz, Paulo Moura Mesquita, Rui Azevedo Avelar, Raquel Seabra de Sousa e Victor Jorge Estevão.
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