by María del Mar Soria Ibáñez · EDITORIAL CEP · tapa blanda · ISBN 9788468175553
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«Marketing y promoción en el punto de venta» is the training manual by María del Mar Soria Ibáñez, published by Editorial CEP in paperback.
Manual for training unit UF2394 of the professional certificate 'Gestión de marketing y comunicación'. Explains how to analyze the point of sale, manage the assortment, animate the establishment and design promotions, with tools to control their effectiveness. Includes exercises, summaries and glossary.
First edition published on February 17, 2017. Training unit UF2394 of module MF2186_3, certificate COMM0112 (Royal Decree 614/2013). 138 pages in Spanish.
Students and teachers of courses for the professional certificate 'Gestión de marketing y comunicación'.
