by María del Mar Soria Ibáñez · EDITORIAL CEP · tapa blanda · ISBN 9788468199986
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«Manual. Protocolo en eventos de marketing y comunicación» is the training guide by María del Mar Soria Ibáñez (Editorial CEP, paperback, 86 pages).
Training manual on protocol at marketing and communication events. It covers the relationship between protocol and corporate image, types of protocol, social skills, personal image, forms of oral and written expression, and media relations. It also explains institutional ceremonial and applicable protocol legislation.
Published in 2015. Corresponds to training unit UF2397 of module MF2187_3, within the professional certificate COMM0112, regulated by Royal Decree 614/2013.
Useful for students and trainers of the COMM0112 professional certificate and for professionals preparing protocol events.
