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Control y seguimiento de políticas de marketing
by María del Mar Soria Ibáñez · EDITORIAL CEP · tapa blanda · 84 pages
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Pages: 84 pagesAuthor: María del Mar Soria IbáñezPublisher: EDITORIAL CEPFormat: tapa blandaLanguage: es-ESRelease date: 30/3/2016ISBN: ISBN 9788468167763
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Synopsis of Control y seguimiento de políticas de marketing
Este manual de Editorial CEP, titulado 'Control y seguimiento de políticas de marketing (UF2393)', forma parte del Certificado de Profesionalidad 'Gestión de marketing y comunicación (COMM0112)'. El libro está diseñado como un material de aprendizaje teórico-práctico, útil para cursos organizados por centros acreditados. Incluye una ficha técnica, objetivos generales y específicos, desarrollo teórico, ejercicios prácticos con soluciones, resumen por tema, glosario de términos y bibliografía.
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