by Stan Rapp, Chuck Martin · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788448136710
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«Max-e-Marketing» is the digital marketing book by Stan Rapp and Chuck Martin, published by McGraw Hill in paperback (203 pages, in Spanish).
A work on marketing in the network economy. Stan Rapp and Chuck Martin propose seven imperatives for companies to differentiate themselves from the competition and gain presence in the digital environment, with ideas applicable to e-business and connected markets.
Published in 2002. The cover cites Stan Rapp's Maximarketing trilogy and Chuck Martin's Net Future.
A work for marketing professionals and readers interested in the network economy and e-business.
