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Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience
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Negocios y EconomíaISBN | 9780470108888
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Product details
Pages: 256 pages
Author: Brian Reich, Dan Solomon
Publisher: John Wiley & Sons Ltd
ISBN: 9780470108888
Format: tapa dura
Language: en
Release date: 4/12/2007
ISBN: 9780470108888
Synopsis of Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience
En 'Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience', Brian Reich y Dan Solomon exploran cómo los cambios en la tecnología y la sociedad impactan las comunicaciones y operaciones de las organizaciones. Ofrecen un marco para entender este dinámico mundo, preparando a los lectores para destacar de la competencia mediante la creación de nuevos modelos que sirvan mejor a su audiencia y aprovechen el potencial de la tecnología. Este libro es una guía esencial para cualquier persona que busque dominar el panorama mediático actual y conectar eficazmente con su público.
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