by Brian Reich, Dan Solomon · John Wiley & Sons Ltd · tapa dura · ISBN 9780470108888
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«Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience» is an essay by Brian Reich and Dan Solomon, in hardcover (256 pages).
Brian Reich and Dan Solomon analyze how technological and social changes affect organizations, offer a framework for understanding a fragmented and shifting media environment, and explain how to stand out from the competition by creating new models that better serve the audience and harness the potential of technology.
First English-language edition, published by Wiley in December 2007; 256 pages in hardcover; includes bibliographic references (pages 217-219) and an index.
For executives, entrepreneurs and communication professionals interested in the impact of technology on media and organizations.
