by Ivan Bofarull · Arpa Editores · tapa blanda · ISBN 9788417623463
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In this book, Ivan Bofarull, Chief Innovation Officer of Esade, presents three key lessons to transform disruptive innovation into an opportunity. The author proposes adopting an entrepreneurial mindset, becoming an expert in disruption, and designing a systematic model of disruptive innovation. With these lessons, readers will be able to anticipate the competition and lead the transformation in their companies. Includes a foreword by Henry Chesbrough.
