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New Products Management
3.8
Negocios y EconomíaISBN | 9780071289238
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Product details
Pages: 576 pages
Author: Merle Crawford, Anthony Di Benedetto
Publisher: McGraw-Hill Education
ISBN: 9780071289238
Format: tapa blanda
Language: en
Release date: 1/3/2011
ISBN: 9780071289238
Synopsis of New Products Management
Este libro, escrito con un enfoque gerencial, es útil para el gerente de nuevos productos en ejercicio. Junto con el enfoque de gestión, se presenta la perspectiva del marketing, lo que permite que el texto tenga una visión equilibrada. Los autores pretenden que el libro sea cada vez más relevante para sus usuarios, ya que esta revisión se considera un 'nuevo producto'. Muchos ejemplos, casos e investigaciones nuevos, junto con los temas más actuales, resaltan esta nueva edición de 'New Products Management'.
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