by Merle Crawford, Anthony Di Benedetto · McGraw-Hill Education · tapa blanda · ISBN 9780071289238
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«New Products Management» is the new product management textbook by Merle Crawford and Anthony Di Benedetto, in paperback, 10th edition, in English.
University text that analyzes the complete cycle of a new product, from initial strategy to launch, combining management and marketing criteria. It intersperses examples, case studies and recent findings to show how to apply development, production and quality concepts in practice.
Tenth edition, published by McGraw-Hill Education in 2011; placed in the business and economics categories.
Aimed at university students and marketing and product management professionals who want to update their knowledge on launch management.
